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Privacy policy

This privacy policy provides information on the processing of personal data in connection with our activities and services , including data processing within the scope of our websites under the domain names liechtenstein-marketing.li, tourismus.li, liechtenstein-business.li, liechtenstein.li and staatsfreiertag.li.

In particular, we provide information on what personal data we process, for what purpose, in what way and at what location. We also provide information about the rights of persons whose data we process.

We are subject to the law of the Principality of Liechtenstein and, due to our membership of the European Economic Area (EEA), to the General Data Protection Regulation (GDPR) of the European Union (EU), which is directly applicable in Liechtenstein.

 

1. contact addresses

Responsible in the sense of data protection law:

Liechtenstein Marketing
Äulestrasse 30
9490 Vaduz
datenschutz@liechtenstein.li

 

2. terms and legal bases

2.1 Terms

Data subject: Natural person about whom we process personal data.

Personal data: Any information relating to an identified or identifiable natural person.

Particularly sensitive personal data: Data concerning trade union, political, religious or philosophical opinions and activities, data concerning health, privacy or membership of an ethnic or racial group, genetic data, biometric data uniquely identifying a natural person, data concerning criminal or administrative sanctions or prosecutions, and data concerning social assistance measures.

Processing: Any handling of personal data, regardless of the means and procedures used, such as the retrieval, comparison, adaptation, archiving, storage, reading, disclosure, procurement, collection, collection, deletion, disclosure, arrangement, organization, storage, modification, dissemination, linking, destruction and use of personal data.

European Economic Area (EEA): Member States of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway.

2.2 Legal basis

We process personal data in accordance with at least one of the following legal bases:

  • Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
  • Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data in order to safeguard legitimate interests - including the legitimate interests of third parties - unless the fundamental freedoms and rights and interests of the data subject prevail.
  • Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).
  • Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.
  • Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.
  • Art. 9 para. 2 ff. GDPR for the processing of special categories of personal data, in particular with the consent of the data subjects.

The European General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data and the processing of particularly sensitive personal data as the processing of special categories of personal data (Art. 9 GDPR).


3. nature, scope and purpose of the processing of personal data

We process the personal data required to carry out our activities and operations in a sustainable, people-friendly, secure and reliable manner. The personal data processed may fall into the categories of browser and device data, content data, communication data, metadata, usage data, master data including inventory and contact data, location data, transaction data, contract data and payment data. The personal data may also constitute particularly sensitive personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, insofar as such processing is permitted.

We process personal data for the duration required for the respective purpose. We anonymize or delete personal data in particular depending on statutory retention and limitation periods.


4. disclosure of personal data

We may disclose personal data to third parties, have it processed by third parties or process it jointly with third parties. Such third parties are, in particular, specialized providers whose services we use.

4.1 Newsletter registration

You have the option of subscribing to our newsletter on our website. Registration is required for this. The following data must be provided as part of the registration process:

  • First name (mandatory field)
  • Last name (optional)
  • E-mail address (mandatory field)

By subscribing to the newsletter, you agree that all data provided may be processed for advertising purposes in the course of sending the newsletter.
You can revoke this consent at any time and without giving reasons by clicking on the unsubscribe link found in every newsletter.
If you wish to change your data, you can use the corresponding change data link in the newsletter.

We use the eworx Marketing Suite software to send and analyze our newsletters. The eworx Marketing Suite records the opening and clicking behavior. Specifically, the following information is tracked: time of delivery, time of opening, duration of opening, IP address of opening, email program used (mail client), which link was clicked and the time of the click. This data is processed exclusively within the European Union and is not passed on to third parties.

 


5. communication

We process personal data in order to communicate with individuals as well as with authorities, organizations and companies. In particular, we process data that a data subject transmits to us when contacting us, for example by post or e-mail. We may store such data in an address book or with comparable tools.

Third parties who transmit data about other persons to us are obliged to independently ensure the data protection of these data subjects. In particular, they must ensure that such data is correct and may be transmitted.

We use selected services from suitable providers to enable and improve communication with individuals and other communication partners.


6. data security

We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. With our measures, we guarantee in particular the confidentiality, availability, traceability and integrity of the processed personal data, without being able to guarantee absolute data security.

Access to our website and our other digital presence takes place using transport encryption (SSL / TLSin particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers warn against visiting a website without transport encryption.


7. personal data abroad

We generally process personal data in the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to have it processed there.

We may transfer personal data to countries whose laws do not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other suitable guarantees.


8. rights of data subjects

8.1 Data protection claims

We grant data subjects all rights in accordance with the applicable law. Data subjects have the following rights in particular:

  • Information: Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects also receive the information required to assert their data protection claims and ensure transparency. This includes the processed personal data as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.
  • Correction and restriction: Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.
  • Possibility for own point of view and human review: In the case of decisions that are based exclusively on the automated processing of personal data and are associated with a legal consequence for them or significantly affect them (automated individual decisions), data subjects can present their own point of view and request a review by a human being.
  • Deletion and objection: Data subjects can have their personal data erased ("right to be forgotten") and object to the processing of their data with effect for the future.
  • Data disclosure and data transfer: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.

We may defer, restrict or refuse the exercise of the rights of data subjects to the extent permitted by law. We may inform data subjects of any requirements that must be met in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part with reference to confidentiality obligations, overriding interests or the protection of other persons. For example, we may also refuse to delete personal data in whole or in part, in particular with reference to statutory retention obligations.

We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.

8.2 Legal protection

Data subjects have the right to enforce their data protection claims by taking legal action or to lodge a complaint with a data protection supervisory authority.

Liechtenstein Data Protection Office
Kirchstrasse 8 | P.O. Box 684
FL-9490 Vaduz
T +423 236 60 90 | info.dss@llv.li

 

9. use of the website

9.1 Cookies

We may use cookies. Cookies - our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) - are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.

Cookies can be stored in the browser temporarily as "session cookies" or for a certain period of time as so-called permanent cookies. "Session cookies" are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.

Cookies can be completely or partially deactivated, restricted or deleted at any time in the browser settings. The browser settings often also allow automated deletion and other management of cookies. Without cookies, our website may no longer be fully available. We actively request your express consent to the use of cookies - at least if and to the extent required by applicable law.

9.2 Logging

We may log at least the following information for each access to our website and our other digital presence, insofar as this information is transmitted to our digital infrastructure during such accesses: Date and time including time zone, IP address, Access status (HTTP status code)operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).

We record such information, which may also constitute personal data, in log files. The information is required to provide our digital presence in a permanent, user-friendly and reliable manner. The information is also required to ensure data security - also by third parties or with the help of third parties.

9.3 Tracking pixels

We can integrate tracking pixels into our digital presence. Tracking pixels are also known as web beacons. Tracking pixels - including those from third parties whose services we use - are usually small, invisible images or scripts written in JavaScript that are automatically retrieved when our digital presence is accessed. Tracking pixels can be used to record at least the same information as is recorded in log files.


10. notifications and messages

10.1 Measuring success and reach

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels can also record the use of notifications and messages on a personal basis. We require this statistical recording of usage to measure success and reach in order to be able to send notifications and messages effectively and in a user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.

10.2 Consent and objection

You must always consent to the use of your e-mail address and your other contact addresses, unless the use is permitted for other legal reasons. We may use the "double opt-in" procedure to obtain double-confirmed consent. In this case, you will receive a message with instructions for double confirmation. We may store consents obtained, including the IP address and time stamp for evidence and security reasons.

You can object to receiving notifications and communications such as newsletters at any time. With such an objection, you can also object to the statistical recording of usage for measuring success and reach.

10.3 Service provider for notifications and messages

We send notifications and messages with the help of specialized service providers.

We use in particular:

  • SendGrid: Platform for transactional e-mails ("sending e-mails the easy way"); Service provider: Twilio Inc (USA) / Twilio Ireland Limited (Ireland); Privacy Policy: Privacy Policy.


11. social media

We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside the European Economic Area (EEA).

The general terms and conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply. In particular, these provisions provide information about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.

We are jointly responsible with Meta Platforms Ireland Limited (Ireland) for our social media presence on Meta (Facebook / Instagram), including the so-called Page Insights - if and to the extent that the General Data Protection Regulation (GDPR) is applicable. Meta Platforms Ireland Limited is part of the Meta companies (among others in the USA). Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.

Further information on the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook and Facebook's data protection officer can be found in the Facebook privacy policy. We have concluded the so-called "Addendum for data controllers" and thus agreed in particular that Facebook is responsible for guaranteeing the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page "Information on Page Insights" including "Information on Page Insights data".


12. services of third parties

We use services from specialized third parties in order to be able to carry out our activities and operations in a sustainable, people-friendly, secure and reliable manner. Among other things, we can use such services to embed functions and content in our website. In the case of such embedding, the services used record the following at least temporarily for technically compelling reasons IP addresses of the users at least temporarily.

For necessary security, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service.

We use in particular:

12.1 Digital infrastructure

We use the services of specialized third parties in order to be able to use the necessary digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.

We use in particular:

12.2 Social media functions and social media content

We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.

12.3 Card material

We use third-party services to embed maps in our website.

We use in particular:

12.4 Digital content

We use the services of specialized third parties to integrate digital content into our website. Digital content includes, in particular, image and video material, music and podcasts.

We use in particular:

12.5 Documents

We use third-party services to integrate documents into our website. Such documents may include PDF files, presentations, tables and text documents. We can thus enable not only the viewing, but also the editing or commenting of such documents.

We use in particular:

12.6 Fonts

We use third-party services to embed selected fonts, icons, logos and symbols on our website.

We use in particular:

12.7 E-Commerce

We operate e-commerce and use third-party services in order to successfully offer services, content or goods.

12.8 Advertising

We use the option of displaying targeted advertising on third parties such as social media platforms and search engines for our activities and operations.

With such advertising, we would particularly like to reach people who are already interested in our activities and operations or who might be interested in them(remarketing and targeting). For this purpose, we may transmit corresponding - possibly also personal - data to third parties that enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and with whom you are registered as a user may be able to assign the use of our website to your profile there.

We use in particular:

- We use services from Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden ("Spotify") to display targeted advertising on the Spotify platform to visitors to our online offers who have shown an interest in our content in connection with Spotify (remarketing). For this purpose, information about your interactions with our content related to Spotify (e.g. clicks on Spotify links, interaction with embedded Spotify playlists or tracks) may be collected in pseudonymized form and transmitted to Spotify. Spotify uses this information on our behalf to assign you to segments for ad delivery. No directly identifying personal data such as your name or e-mail address will be transmitted to Spotify unless you have provided Spotify with this data yourself and consented to its use.

 


13. extensions for the website

We use extensions for our website in order to be able to use additional functions. We may use selected services from suitable providers or use such extensions on our own digital infrastructure.

We use in particular:

  • Google reCAPTCHA: Spam protection (differentiation between desired content from humans and unwanted content from bots and spam); Provider: Google; Google reCAPTCHA-specific information: "What is reCAPTCHA?".


14. success and reach measurement

We try to measure the success and reach of our activities and operations. In this context, we can also measure the effect of third-party references or check how different parts or versions of our digital presence are used ("A/B test" method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements.

For the measurement of success and reach, in most cases the IP addresses of individual users are recorded. In this case, IP addresses are generally shortened ("IP masking") in order to comply with the principle of data minimization through the corresponding pseudonymization.

Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our digital presence, information on the size of the screen or browser window and the - at least approximate - location. In principle, any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile of the respective service.

We use in particular:


15. video surveillance Liechtenstein Center

The Liechtenstein Center in the town of Vaduz is under video surveillance. The installed video system is used to monitor the publicly accessible premises of the Liechtenstein Center in Vaduz and is operated exclusively for the purpose of preventing and investigating theft, damage and vandalism.

Technical protective measures

The video system was installed and commissioned by AFS Anstalt für Sicherheitstechnik in Vaduz in such a way that the video images and data obtained are protected against unauthorized access. Sound recordings or data linking with other lT systems do not take place.

Operation of the video surveillance system / deletion of data

The video surveillance system is always operated in recording mode 24 hours a day in the entire surveillance area.

In order to minimize the impact of video surveillance on the personal rights of those affected (employees, customers and suppliers), special consideration was given to the workplaces when selecting the camera positions and their respective orientation. They have been chosen in such a way that privacy is maintained during breaks and private activities.

The duration of the video recording is limited to the extent necessary to achieve the purpose. Video recordings are made in the store area and forecourt for exactly 7 days and are then automatically deleted, unless they are required to preserve evidence.

Evaluation of the findings

An evaluation of the recordings (live viewing without editing option) is carried out by observation via screen on a tablet or PC on the premises of the Liechtenstein Center.

Further evaluation of recordings only takes place on the occasion of and to investigate losses, shoplifting, burglaries, vandalism, damage or the preservation of evidence following criminal acts.

To preserve evidence, image data relevant to the evidence can be transferred to data carriers, e.g. CD, DVD, USB memory or HD, by the operator after approval and subsequently processed for the purpose of data evaluation.

The persons affected by the analysis of recordings will be demonstrably informed of the circumstances that led to the analysis immediately after the video images have been secured. In exceptional cases, this duty to inform may be postponed to a later date (e.g. in the case of specific investigations by law enforcement authorities).

If, following an initial assessment by a member of the management, a criminally relevant event has been recorded by the video surveillance system, these recordings may be passed on to the law enforcement authorities (e.g. state police, public prosecutor's office). Image recordings will not be passed on to third parties in any other way.

Every evaluation of recordings and any possible disclosure is documented for at least 12 months in accordance with auditing requirements (logging). The recordings are deleted no later than 730 days after they are no longer required to preserve evidence, unless a longer retention period is prescribed by law.

Labeling (pictograms)

The use of video cameras is indicated by clearly visible signs at the entrances.


16. final notes on the privacy policy

We may update this privacy policy at any time. We will inform you about updates in an appropriate form, in particular by publishing the current privacy policy on our website.